Impression Cologne Gucci Bloom Eau De Parfum

Gucci Bloom: A 2017 Floral Fragrance for Women by Alberto Morillas, with Jasmine, Tuberose, and Rangoon Creeper.

Gucci Bloom is a thriving garden full of diverse types of flowers and the rich fragrance it emits. Authenticity is woven through qualitative, highly-concentrated natural ingredients in this perfume for women. Notes of natural tuberose and Jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon Creeper, a plant that changes colour when it blooms, infuses a powdery, floral edge. The vine’s flowers are redolent with a slightly powdery feminine floral perfume.

Debuting the first fragrance developed wholly under Alessandro Michele’s creative vision: a scent designed to celebrate the authenticity, vitality and diversity of women—flourishing in a natural, expressive and individual way. Blended by master perfumer Alberto Morillas under the direction of the House’s Creative Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper—a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden. The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué.